Small Business Saturday 2025: The Shocking Truth Behind the Trend

Small Business Saturday 2025 is making headlines across the U.S., with record-breaking participation and a surge in consumer support for local shops. Today, more than ever, shoppers are turning away from big-box retailers and embracing independent businesses during the holiday season. This year, Small Business Saturday 2025 is not just a shopping event—it’s a cultural movement. In this article, you’ll discover why this topic is trending, what’s really happening behind the scenes, and how it affects your shopping habits, wallet, and community. Get ready for the latest news, exclusive stats, and expert insights you won’t find anywhere else.

What’s Happening Right Now?

Small Business Saturday 2025 is taking place on November 29th, just after Thanksgiving and Black Friday. The trend is fueled by a major shift in consumer behavior: 86% of U.S. households plan to shop at small businesses this year, up over 10% from previous years. Millennials and Gen Z are leading the charge, with 89% of them supporting small shops.

The reason for the spike? Rising inflation, supply chain issues, and a growing desire to support local economies are pushing shoppers toward small businesses. American Express reports that small businesses expect nearly 20% of their annual revenue to come from Small Business Saturday 2025 sales this year. Additionally, the American Express Shop Grants Program is distributing $250 grants of $20,000 to small businesses, further boosting awareness and participation.​

Key Insights You Need to Know

• 86% of U.S. households plan to shop small this year, up from 75% last year.​

• Small businesses estimate 20% of annual revenue will come from Small Business Saturday 2025.​

• There’s been a 29.4% increase in consumer spending on Small Business Saturday since 2023, now totaling $22 billion.​

• 77% of shoppers plan to shop in person, while 53% will shop online.​

• Millennials and Gen Z are the most likely to participate, with 89% of them planning to shop small.​

• 35% of shoppers discover new small businesses via social media, and 30% plan to post about them.​

• American Express is launching a new grant initiative, giving $20,000 to 250 qualifying small businesses.​

• Over 100 million Americans have participated in Small Business Saturday since its inception.​

Deep Dive: Everything About the Topic

Small Business Saturday started in 2010 as a way to encourage consumers to shop at local businesses during the holiday season. Over the years, it has evolved into a nationwide movement, with participation growing each year. In 2025, the event is more significant than ever due to economic challenges, including inflation, rising tariffs, and labor shortages. Small businesses, which often operate on thin margins, are feeling the pinch, but consumer support is helping them survive and thrive.​

This year, there’s a strong focus on digital marketing and online shopping. Many small businesses are using targeted social ads, email campaigns, and local hashtags like #ShopSmall and #ShopLocal to attract customers. The American Express Shop Grants Program is a game-changer, providing much-needed financial support to small businesses and encouraging more shoppers to participate in Small Business Saturday 2025.​

Experts note that shopping small not only benefits local economies but also creates a more personalized shopping experience. Small businesses often offer unique products, customized service, and a sense of community that big-box retailers can’t match.​

Why This Matters to You

For shoppers, supporting small businesses means getting unique products, supporting local jobs, and investing in your community. Every dollar spent at a small business circulates more within the local economy compared to big-box retailers. For small business owners, this event is crucial for meeting annual sales targets and securing their future.​

Consumers are also benefiting from exclusive deals, early access to new products, and special events like holiday markets and festive activities. For investors and entrepreneurs, the trend highlights the growing importance of local commerce and the potential for new business opportunities in underserved markets.​

Latest Updates From Today

As of November 29, 2025, Small Business Saturday is trending across all major social media platforms, with hashtags like #ShopSmall and #SmallBizSat gaining millions of mentions. Local events are taking place nationwide, featuring discounts, festive activities, and community engagement. The American Express Shop Grants Program has already distributed grants to hundreds of small businesses, and more are expected to receive funding in the coming days. Small Business Saturday 2025 is truly a movement that’s reshaping how Americans shop.​

Pros and Cons / Benefits & Drawbacks

Pros:

• Supports local economies and creates jobs.​

• Offers unique products and personalized service.​

• Provides financial grants and marketing support to small businesses.​

• Encourages community engagement and festive events.​

Cons:

• Some small businesses may have higher prices due to inflation and operational costs.​

• Limited awareness and accessibility for shoppers in rural areas.​

• Competition from big-box retailers and online giants remains fierce.​

Should You Care? Final Verdict

Small Business Saturday 2025 is more than just a shopping event—it’s a movement that empowers communities, supports local jobs, and offers unique shopping experiences. Whether you’re a shopper, small business owner, or investor, this trend is worth your attention. The latest news and stats show that supporting small businesses has never been more important or impactful. Small Business Saturday 2025 is a pivotal moment for local commerce.

FAQs

• What is Small Business Saturday 2025?
  It’s a nationwide event encouraging shoppers to support small businesses on November 29, 2025.​

• Why is it trending now?
  Record participation, new grant programs, and a shift toward local shopping are driving interest.​

• How much do small businesses make on Small Business Saturday 2025?
  On average, small businesses expect 20% of their annual revenue from this day.​

• Can I shop online for Small Business Saturday 2025?
  Yes, 53% of shoppers plan to shop small online.​

• Are there special deals for Small Business Saturday 2025?
  Many small businesses offer exclusive discounts and promotions.​

• How can I find local shops for Small Business Saturday 2025?
  Use hashtags like #ShopSmall and #ShopLocal, or check local event listings.​

• What’s new in Small Business Saturday 2025?
  The American Express Shop Grants Program is distributing $20,000 grants to 250 small businesses.​

Conclusion

Small Business Saturday 2025 is shaping up to be the biggest yet, with record participation, new initiatives, and a renewed focus on community support. Whether you’re shopping, running a small business, or just curious about the trend, there’s never been a better time to get involved. The future of small businesses looks bright, and your support can make all the difference. Small Business Saturday 2025 is a movement that’s here to stay.